From SEO specialist to a marketer who builds.

The beginning: an SEO specialist

I started my journey eight years ago as an SEO specialist. I managed websites, optimized pages from the inside (on-page), built complete keyword maps and organized sites into topic clusters.

The obstacle that changed everything

Despite all that work, I kept hitting the same wall: technical SEO problems. And I found that most of the time they were tied to the code, the framework, or the way the website was built.

Going deep into the code

I decided to understand how every line of code affects a website:

• In WordPress: how blocks and plugins affect speed and user experience.
• In Shopify: how apps and scripts affect store performance.

Over time I came to understand everything about how a website is built: sections, collection pages, product pages, the home page and the full site architecture.

From optimizing to building

I started building WordPress websites myself, then moved on to building stores on Shopify, Salla and Zid — and today I build custom websites for my clients.

What makes me different

I’m not a typical marketer, and I’m not a typical developer. I combine technical expertise with marketing expertise, so I build a website that is technically fast and, at the same time, does its marketing job and turns visitors into customers.

Experience across markets and industries

I’ve managed websites in Egypt, Saudi Arabia, the UAE, Kuwait and Canada, across many industries: medical, marketing, real estate, car rental, software companies, specialized factories, and online stores for fashion, fragrances, cosmetics and skincare.

On every website I manage, I work to improve the user experience (UX), and I work with ad teams to build landing pages that increase sales and conversions and improve Quality Score — making Google ads stronger and cheaper.