Amicis — luxury flower store in Dubai

Overview

Amicis is a luxury florist in Dubai offering bouquets, arrangements, gifts and event styling inspired by Art Deco. The challenge: show up for people searching for luxury flowers with fast delivery, and reflect the brand’s luxury online.

What I did

• Collection structure (Aureum, The Majestic, Signature, Eclipse…) and shop by type (hand-tied, vases, table tops, bridal, newborn).
• Search targeting with an H1 around “Luxury Flowers and Florist in Dubai, Same-Day Delivery”.
• Occasion pages and add-ons (cards, vases) to lift order value.
• A fast mobile experience that showcases the products.

Results

• +000% revenue from search
• 00 orders per month
• 0.0% conversion rate