Platinum Plus — premium lens line website

Overview

Platinum Plus is the premium line of Platinum lenses. The need: a standalone site with a “Feel The Luxury” feel that separates the line from regular products and leads to an expert consultation.

What I did

• A standalone luxury identity with the message “vision that feels luxurious”.
• Product pages per lens (X-AI, Swift, HD Chroma, Anti-Fatigue, Office) by lifestyle.
• Coatings and tools explaining technical differences simply.
• Trust signals: 25 years of experience, ISO 13485, local manufacturing.
• Expert consultation as the main call, in Arabic and English.

Results

• 00 consultation requests per month
• +000% brand search growth
• 90+ Lighthouse Performance